Focus group

Tuesday, November 26th, 2013

The focus group method is a well-known method in qualitative research aiming to find meanings and significances people attach to certain phenomena. The hallmark of the focus group method is the interaction of the participants.(1-5) Market researchers developed this method but social scientists and primary health care researchers also use focus groups to explore people’s belief, opinions and attitudes.(4) In fact this method is a kind of a face to face interview but the mostly 6-8 participants are able to talk to one another, to talk and to ask questions, stimulating each other to share experiences and opinions. read more